Offline Strategies
44. Radio – Invite people to sign up with 30-second radio spots.
45. TV – Ditto with local cable or inexpensive television spots.
46. Postcards – People look at postcards before tossing them. Show them your website and invite them to visit and sign up for a nice freebie.
47. Webcards – For a cool alternative postcard, send out one that shows your website!
48. Postcard packs – Increase your reach by advertising with a company who send out regular postcard packs. Check your mailbox for the next mailing, and call the marketing company who sends them out for more info.
49. Print newsletters – print out your eZine or create a special offline version and mail it out. Include offers inside it that are only available by signing up online.
50. Marketing aids – pencils, pens, notepads, etc. Include your website ink on promotional tools.
51. Print classifieds – invite website visitors with small, inexpensive classified ads.
52. Print display ads – After classified ads test well, upgrade to larger display ads for a greater lead reach.
53. Advertorials – Write more in-depth about your product or service. Use a case study. Invite readers to learn more by sharing their leads info – via a toll free number or website form.
54. Fundraisers – Give back to the community. Host or participate in fundraisers. Include your contact info and URL for lead capture.
55. DVDs, CDs – Put your info products on DVDs and CD for those who have limited or no Internet access. Tell them how to use library computers and invite them to sign up for more info at your site.
56. Print Workbooks – Create a workbook to go along with your other info products. Include your contact info, URL, etc. and invite readers to sign up for the eBook.
57. Brochures – Carry around and distribute brochures with your complete contact info, URL for leads captures, etc. inside.
58. Direct Mail – Remember, you need to contact people seven times? Reach out with direct mail campaigns. Send a series of seven sales letters that have your list URLs.
59. Guides – Print an industry or niche guide or join up with others who have created one. Include your contact info and gather more leads form readers.
60. Self Publishing – Explore the world of self-publishing, and distribute your own print books with complete contact info on the covers and inside.
61. Packages – Package your products and services in a variety of ways, to reach low- to high-end budgets. Include list info with all of them. And offer a small trial & sample report, etc. to people who sign up to learn more.
62. Phone Scripts – Create a short phone script and keep it handy, right by the phone. Maybe answer with something like, “Hi, John here from LocalWebsites.com,” so people will start connecting you with that site, visit it and sign up for your lists.
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