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Given the diverse nature of online marketing and the movement to digital products there are possible hundreds of mediums that can be used to leverage your work and value tremendous value to your buyers.
Compiled here is a very short list just to get your mind thinking about the possibilities available.
Checklists: Create a list of things to check for a particular process
related to your business’s topic. Ex: a checklist for creating a web site.
Templates: Design a template that will make a certain action easier for
your target audience. Ex: a template for writing a resume.
Text Workbook:Publish a text format ebook so your audience can learn
and practice a certain skill. Ex: a text workbook for writing ad headlines.
Transcripts:Create an ebook of text transcripts of a related live event. It
can be a seminar, speech, class, interview, etc.
Dictionary Of Terms:Publish a web directory or ebook dictionary of
terms relating to your specific business industry or subject.
Plans: Create ready-made plans for a particular project your target
audience wants to accomplish. It could be marketing plans, landscape
plans, etc.
E-mail Reports: Publish quarterly e-mail reports that contains new
research discoveries, surveys, and statistics about your related industry.
Consulting: Give your customers advice on topics related to your
product or service. You can consult via e-mail, message board or chat room.
Announcement Alerts: Give customers e-mail alerts about critical
information or product releases before your non-customers find out about it.
Discounts: Allow your customers to get lower prices on your products
and other related products other businesses sell.
Online Rolodex: Compile a list of web sites or online contacts that are
related to the product. You could publish it on CD-ROM or on the web.
Archived Information: Bundle together some older information that’s
no longer available. It could be e-zine back issues, articles, transcripts, etc.
eBook Of Reviews:Publish an ebook of stuff that’s related to your
target audience that you could review like products, web sites, movies, etc.
Round Table Chat: You could schedule a group chat of people your
customers would want to meet and talk to on the internet.
Personal Notes eFile: Collect notes that you’ve taken about your
industry and compile them into a downloadable file.
E-mail Lessons: Teach a class via e-mail about a subject your
customers want to learn. E-mail them study materials, worksheets,
assignments, etc.
To Do List Or Instructions: Publish a list of instructions or things to
do in order to accomplish a goal your customers would want to complete.
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