How can you evolve your relationship with the people on your e-list from prospect to customer to client to friend? Here are a few suggestions:
Care about them.
The best marketers are genuinely passionate about helping their readers improve their lives – and that passion comes across in every e-mail communication they send.
Talk to them.
Write like you talk. Use a conversational, natural style. Your e-mails should sound like you are talking to a friend and telling him something important.
Be a straight shooter.
Always tell your readers the unvarnished truth. Don’t sugarcoat or hold back. Only by being totally honest and open do you gain their trust and loyalty.
Let your personality shine through.
Be the real you – warts and all. If you’re cranky, it’s okay to sound cranky in your e-mails to the people on your list. If you’re a tightwad, tell them you’re cheap.
Give extraordinary value.
Give away great content… right there in the e-mail or on your website. There is nothing for them to buy. The information is free.
About The Passion Diva
