Sample Business Plan - Holistic Health Center

Holistic Choices, LLC, is a wellness studio. The partners, Joanne Fuller and Mary Smart, are both professionals in a health/wellness field and they are teaming up to put several health/wellness services under one roof. Holistic Choices will offer holistic skin/personal grooming care services, personal fitness training, nutrition classes and counseling, Yoga/Pilates classes, and therapeutic massage. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and we feel the components we offer are part of a larger healthy lifestyle continuum.

Mission Statement

The mission of Holistic Choices is to bring preventative and restorative lifelong health solutions to the whole consumer. We believe in providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. 

PROGRAMS
Group Personal Training (Mary Smart)
While individual personal training appointments will be offered, we will be encouraging most people to participate in a group setting, as it is more effective both in health/physical results as well as cost. The program we facilitate emphasizes a general high quality-of-life fitness level for the total body approach. While some programs encourage different body part work on different days, we are trying to reach a larger audience by inciting a workout that targets the whole body and is therefore less intimidating to many levels of consumers. In addition to being less intimidating, it also is more effective because participants tend to adhere to their fitness program longer, bringing about lasting results.

Yoga and Pilates (Mary Smart)
Holistic Choices will be offering Yoga and mat Pilates classes (Pilates done without a piece of equipment called a Reformer). These types of classes are quickly gaining in popularity as more is being understood about deep muscle tissue work and its benefits.

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