A growing trend online is podcast video. While
podcasting was originally only for audio files, more
people are beginning to send video, especially with
broadband connections more accessible. To podcast
video, content distributors enclose it in a web
syndication file that users can download and view when
they want. Users subscribe to the different files,
checking them for updates regularly, and download the
new offers when they become available. Each file is
often referred to as an episode, and may be part of a
video blog, or vlog.
Podcast video, and other types of podcasting are thus
part of the blogging revolution. Individuals and groups
around the world, with a small investment in equipment
and time, can become content producers. Because it is
so simple to use and cheap to set up, many people are
getting involved. They can podcast video around the
world, becoming producers and directors for any small
niche they want to exploit.
Many of these podcasters have small audiences that
download their podcast video, but larger groups are
getting involved. News organizations and websites that
serve massive audiences are discovering that podcasting
and podcast video can distribute their content to
millions of people easily. These groups have found that
podcasting video is yet another way to distribute their
news and information. Since podcasting is so easy to
use, it’s likely that even more people will start using
podcast video.
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