Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically … [Read more...]
Humor Turns E-Mail Viral
June 12, 2008 By Leave a Comment
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse" e-mail techniques to sell their products. The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material. The second most popular category is news, followed by healthcare … [Read more...]
