A significant portion of the marketing and publicity budget for any company is taken up by the hosting of trade shows, seminars and other such events. While such events are undoubtedly an important component of any advertising plan, they are very expensive proposition. But small business owners need not be deterred by this as technology comes to their rescue. Often, you can get the same exposure and market penetration by hosting online events, known as webinars. While webinars will often take … [Read more...]