2. Link to web sites that provide useful information or services for
your visitors. If you have many useful links on your site, they may
make it their start page.

3. Spice-up your web site’s wording using plenty of
adjectives. It gives your visitors a clearer vision of what your
explaining or describing to them.

4. Don’t make your banner ads look like ads. Most people
ignore banner ads. Design them to look like content and have them click
to read the rest.

5. Join affiliate programs that go with the theme of your web site.
You’ll just be wasting valuable space and time if your
visitors aren’t interested in them.

6. Market your web site as a free club instead of a web site.
This’ll increase your repeat visitors and sales because
people enjoy belonging to groups.

7. Interact with your online customers on a regular basis.
This’ll show them you care about them. You could use a chat
room, forum or message system.

8. Check your web site links regularly. After people click on one link,
and it doesn’t work, they usually won’t risk
wasting their time clicking on another one.

9. Give visitors a positive experience when they’re at your
web site. Provide them with original content and free stuff.
They’ll tell all of their friends about it.

10. Share customers with other businesses that have the same target
audience. Offer their product to your customers if, in exchange they do
the same for you.

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You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website.

 For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

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1) Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business.

2) Submit your ebook to freebie and freeware websites.

3) Sell the reprint rights to the eBook.

4) Hold a contect on your website so people can win a copy of your eBook. You can submit your contest to free contest websites/directories.

5) Allow people to pass the eBook on to other people.

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