Networking successfully with jv partners can really boost your Internet Marketing business. The most successful marketers do so smartly; they use each other as leverage to get where they are today. Follow their lead and you’ll see why.

Here are a few quick tips to help you get started.

Quick Tip #1: Develop a USP for Your Request

Most people in business have heard the advice that you’re supposed to have a Unique Selling Proposition (USP) for your customers, but a USP also helps when you are seeking joint venture partners. The most sought-after JV partners receive requests on a daily basis. You’ll want to strategize to stand out from all these others who are vying for their attention.

The best way to accomplish this is to think about how your offer is different from the other offers out there. What are you going to offer to that person’s customers that no one has before? Make sure that you have truly thought this out before making contact.

Quick Tip #2: Pay Attention to the Marketer

Many marketers just focus on sending many JV requests out hoping that someone, anyone, will say yes.  The problem is that the most seasoned marketers can spot this a mile away. If you’re asking someone to promote to their list, you’ll get better results if you do some research on the marketer you are sending that request to. Whatever you do, don’t send a group mailing or a form letter to the JV partners that you’re really hoping to “wow”. It’s a  turnoff.

Take a look at the websites they run and opt in for their newsletter. What kinds of offers do they normally promote? Knowing this key fact is important so you can determine if your offer may be something that would interest their target market. If not, save their contact info for another date.

Quick Tip #3: Compose the Proper Request

Now that you made the decision who to send your JV requests to, it is time to craft and compose what you are going to say in your request.

Make sure you get to the point. More often than not these marketers are extremely busy and time is money. Eliminate fluff and flowery language. Be cordial, but stick to the task at hand. You will also want to make sure to read and reread your email before sending. Even if you have had dealings with this particular marketer before, keep your letter at a professional tone.

Quick Tip #4: Plan Ahead

If you’re looking for JV partners for a launch, the timing can make things a bit more difficult.

More than likely you have spent a lot of time preparing your offer and getting it ready to go. It can be very stressful to attempt to get those last minute details together in time for your launch. Inquiring about potential JV partners should not be one of the last minute details.

Be sure to respect the schedules of your potential partners. Many of them plan their promotions out months in advance. So, giving them advanced notice will help you get a much better response. If your product is close to being ready but not yet completed, you still may want to put out JV requests. They may request that you contact them again at a later date, but at least you have made the first connection with them.

Bear in mind that you might be faced with rejection even if you do everything “right.” Sometimes marketers are too busy, don’t promote others’ products very often, or have another reason why they can’t promote you. Don’t let this discourage you; keep searching and you’ll find the right JV partner to assist you on your journey to internet marketing success.

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Before we get into the tips of actually marketing to your list, let’s go over some basics about autoresponders and the steps you need to take before you ever send that first email.

Find the Right Autoresponder for YOU

Don’t just sign up for the first autoresponder system Joe-Marketer tells you about. There are so many systems out there to choose from. A specific system may work great for one person but might be too much (or not enough) for someone else.

Compare each of them and find the one that best fits your needs and budget. Making a wise decision before undergoing a marketing campaign can and will make a difference. Yes, you can change to a new autoresponder later, but why go through the hassle if it’s not necessary. Choose wisely.

Some popular options are…

• Aweber
• iContact
• Get Response
• Email Aces

Know Thy Program

Educate yourself on your autoresponder before beginning any marketing campaign. Take the time to learn how all the bells and whistles work. Once you know what you’re working with, you’ll be unstoppable. Don’t leave anything on the table that will keep you from utilizing this powerful tool to its fullest potential.

If your autoresponder can do all that you need it to do, and you know how to use it to your advantage, your marketing campaign will flourish.

Now, onto those tips! This is where an autoresponder will make or break your business. If done right, you’ll discover why everyone and their brother says: “The money is in the list.”

Tip #1: Be Consistent

When you’re marketing with an autoresponder it’s important to be consistent. Put yourself in your prospects shoes. They want to know who you are and you’ll want them to remember you, but that doesn’t mean you need to email them every single day. Keep your business fresh in their mind, but don’t beat them over the head with it. Remember, that unsubscribe button is just a click away!

You’re busy and so are your customers. Always send your first message immediately after sign up. Depending on your specific campaign, you can send an email once a day for X amount of days or once a week.

For example, if you’ve created a free course titled “5 Days to a Healthier Self” you can send an email once a day for five days. Then shift to once a week to keep giving them more information relevant to the topic.

Don’t continue to send them a daily email after the course and don’t send them numerous emails in one day!

Tip #2: Give Your Subscribers Only the Best Quality

Internet users want information, not just sales pitch after sales pitch. Give your readers quality and informative emails with sales pitches peppered in. If your only reason for creating a list is to make money and you only focus on that, you’ll never make a sale.

Your readers need to trust you in order to spend money with you. Once they do, you’ll be unstoppable.

Tip #3: Interact to Get a Reaction

It’s one thing to read great content emails; it’s also a great option to get your list involved as well.  You can really increase the interest and actions your list takes when you ask for their opinions and input. You can offer polls, ask for discussion on a blog or forum, or use a whole host of other ideas to get people to interact with you.

I’m sure you’ve signed up for a list where the messages seem cold and impersonal. Like you, many people on your list will realize you are not jumping online and “writing” an email to them every single day. However, when you offer your list a chance to interact and share their feelings you’ll set yourself apart and give them a reason to want to open your emails first.

This is an excellent relationship builder. It’s also a great way to get into the minds of your prospects. Think of it as built in market research!

Tip #4: Tell Them What to Do

Calls to action are what create customer action. Don’t make the mistake of thinking your readers will recognize what to do next. Tell them!

A call to action can be as simple as giving them a link and telling them to click it. While they KNOW you want them to click the link, the chances of them actually doing it will improve if you give them instruction to do so.

Marketing with autoresponders is a great way to increase your reach online. Remember to be consistent, offer high quality content and create an interactive experience for the members of your list. Once you get these tips fine-tuned, you’ll have a responsive group of people who can’t wait to open your next email.

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This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

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Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.

Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.

Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.

While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.

This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.

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1. Users Searching for a Specific Service
One way to gain new clients through the use of Twitter is when someone searches for a specific service they need. If someone comes to Twitter and does a search for a ghostwriter the chances of their search term containing those words is very high, right? So, why not create a page just for your writing services? You can make the username something with the term “ghostwriter” or “writing” in it.

2. Overflow from other Service Providers
The second way you can gain clients via Twitter is to network with other service providers in your niche. By following and interacting with these individuals you are allowing them to contact you should they need assistance with a big project or any overflow work that they don’t have the time to handle themselves.

3. Service Providers Who Need Your Expertise
There are tons of business owners out there who are looking for your expertise to help them get their own business running smoothly. It’s not uncommon to see an Internet marketer on Twitter who has spent all afternoon working on their website and asking for advice or direction on what they need to do to fix this or that. They would probably have been more than willing to hire you to do it for them instead of spending all day doing it themselves.

4. Other Twitter Users Stumbling Upon Your Profile
When people start using Twitter they are looking for like-minded individuals to follow and connect with. When they come across your profile for whatever reason and see that you provide a certain service, it might just remind them that they need help with something. Make sure you have your link readily available to them when they see your page.

5. Word of Mouth
By far the most common way to gain new clients via Twitter is through word of mouth. If your past or current clients are members of the Twitter community, chances are at some point or another they will talk about you and/or your business. Now there is a kick here. As with any other type of service, if yours is bad it’s probably got a good chance of being brought up on Twitter. However, the same rings true for exceptionally great service. Provide your current clients with wonderful service and they will pass the word on about your business every chance they get.

When you are looking for a way to build your list and make your audience really sit up and notice you, you will find that Twitter can go a long way towards getting the attention your business needs and deserves.

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What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.

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The best way to find keywords for your niche subject is to use a keyword software program and type in the word that is the subject of your niche. This will generate a list of keywords or phrases that contain your niche and will also show you approximately how many people search for each word or phrase. Some software programs may also tell you how many sites are out there to compete with for each word or phrase (this will help you know if those sites are worth competing with for the number of searches out there). You then deicide which of these would be most profitable by determining which have the least amount of competitors, so that you have a chance at making it to the first or second page of search engine results, but that also have a decent amount of people looking for that keyword or phrase each month. These will be the keywords or phrases that you will base the pages of your niche site on.

If there are a number of topics that you like, pick the one that you feel would be easiest to start with and then, once that site is built and generating some revenue, you can start another site. The most profitable website marketers, who use their talent of finding niches and combining that with good site content and a handful of affiliate links, have a good amount and variety of niche sites that they have started. You are never limited in what you can do with niche website marketing, unless you find out that you do not have the marketing skills or the needed funding to make it happen. Otherwise, the sky is the limit!

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When you start your search, you may want to begin with a very small group of articles, just in case you happen too hook up with a writer that you are less than thrilled with. It is important to keep in mind that there are several different types of writing and each writer might be highly skilled in one area, yet lack in another. For example, there is creative/fiction writing, biographical writing, news writing, general informational article writing, critical writing, copy-writing, poem/verse writing, technical writing, medical writing, essay/report writing, and sports writing. Although a writer may be highly skilled in one area, many freelance writers spread themselves out into others areas as well. So, it is critical that the writer you choose can produce the type of content that you need.

To find a freelance writer, you can look at various freelancing websites that will allow you to post the specification of your project and your budget.

From there, writers will make bids on your project and provide you with writing samples so that you can get an idea of their skill level. Make sure that you choose a writer who gives you a sample of the type of article that you are looking for. For example, if you are looking for a copy-writer, do not hire someone who only sent you a sports writing sample. He or she may be an outstanding sports writer, but copy-writing is about selling (a product, service, or yourself) to your website visitors.

In conclusion, the more you are willing to pay per article, the more bids you will get from quality writers who know how to entertain and inform your website visitors so that they keep coming back for more. Writers know that you will eventually make a ton of money off of each article or content piece. So although $30 or more for a 500 word article may seem like a lot, when you think about the service they are providing you and the time and effort that they put into your piece, then you will realize that it really is not a lot for that one article. If you pay for quality, you will be amazed at how much you will eventually make off of your articles.

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Since you will be promoting a product or service, you will need a killer sales pitch and website content to get your readers interested in the product, convince them that they cannot live without the product, and to keep them coming back to your website time and time again for more recommendations and your useful content, which will get them clicking on your links once again. Although many affiliate companies only give you money off of the first sale you make from each customer, you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers.

If you cannot write this kind of content of your own, there are many ways to pick up free or paid content to place on your affiliate website. There are many reasons why paying for such articles would be to your advantage. First, you will be able to tell the writer exactly what you want, what product you are trying to sell, and what direction they can go in to keep your readers interested and informed. On the other hand, when you search for free content, you are limited to what is already out there. Secondly, you will own the copyright to this content. That means that no one else can reuse it without your consent. If you opt for free content, you will be sharing that content with an unknown amount of other affiliate websites, plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic.

There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy. As long as you choose to promote a product or service that can be very useful to a wide variety of people, then pre-selling your chosen company may not be that hard at all. The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links.

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What Banner Ads Can Do For You

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results. Aside from paying to advertise on someone else’s site, there are also free banner exchanges to choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. This could even shot you in the foot if you run an affiliate website because, instead of clicking on your affiliate links, your visitors may be clicking on your banner exchange links. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

As we saw above, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.

All in all, banner ads can end up being profitable for you site if you go about it the right way. If you do decide to check out banner advertisement as a marketing avenue, be sure to keep the above tips in mind.

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