New practitioners will simply love the process of finding your vision! Even for practitioners that have been in business for 25+ years, it is good to revisit your goals and what you would like to accomplish in and with your business. I recommend revisiting your goals and priorities each quarter. You never can tell what things may happen that might change your priorities.

Step 1. Business Mission

A mission statement is a brief description of a company’s fundamental purpose. A mission statement answers the question, “Why do we exist?” Your mission statements will “broadly describe an business’ present capabilities, customer focus, and activities.

To write your mission statement, describe what your business does, describe how you do it , what core values you run your business by and why.

A mission statement sample: “At Earth’s Bounty, we grow market vegetables in a way that’s good for the earth and good for the table“.

Now let’s move on to the Business Vision, You may be asking what is the difference between the mission and the vision? The difference between a mission statement and a vision statement is that a mission statement focuses on a company’s present state while a vision statement focuses on a company’s future.

Step 2a. Business Vision

Set aside 1-2 hours for meditation, visualization and planning. You will need at the very least a pen and paper and a quiet room. I recommend adding fresh water, light snacks, soothing
music, candles, incense if you choose. If possible I highly encourage a trip to a hotel and a over night stay with no one around. I did this last year, it helped me as it allowed me to
break through my ego and find my true purpose.

This year I was lucky enough to have the house to myself for a weekend, so I played meditation music, prepared a lovely bubble bath, sat meditating for a while, received a Reiki attunement and then wrote my vision.

This is how I like to start my Vision – Write out my perfect day! From the time you wake up in the morning, what you ate, what you did, who you say, what business activities did you accomplish, all the way until you fall to sleep that evening. Really FEEL the whole day, see it in your minds eye, smell the smells of the fresh air, the eggs cooking. Hear the phone ring, feel the hug from your first client of the day, feel your eyes fill with tears as you read a thank you note from a client. Feel the love in your heart as you spend time with your partner, your children, your family, your pets. Taste the most wonderful flavours of the dinner you have prepared. Feel the sense of satisfaction and accomplishment as you drift off to sleep.

What does your perfect day look like, what is your vision for your business?

Step 2b. Write in 2-3 sentences what your main Vision for Your business.

The more powerful and vivid the vision, the more opportunities that come your way. Vision is about the dream, it is what you truly want your business to be, it is the impact your business will have on your community, the world and your life! Your vision statement is your inspiration, the framework for all your strategic planning. What you are doing when creating a vision statement is articulating your dreams and hopes for your business. It reminds you of what you are trying to build. Unlike the mission statement, a vision statement is for you and the other members of your company, not for your customers or clients.

A Vision Statement sample: “Within the next five years, ZZZ Tours will become the premier eco-tour company in Canada, increasing revenues to 1 million dollars in 2010 by becoming internationally known for the comfort and excitement of the whale-watching tours it offers.”

Now that you know where you are going…. it is a LOT easier to get there.

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