Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along. Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about. Just suggesting that e-mail recipients forward your message to their friends and … [Read more...]
Internet Marketing with an E Newsletter
May 9, 2008 By Leave a Comment
One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy. The first item to … [Read more...]
