PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. In essence, PPC advertising is all about bidding for the top or leading position … [Read more...]
Making Money with Articles: The Importance of Keywords
May 16, 2008 By Leave a Comment
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword. What is a Keyword? A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you … [Read more...]
