Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services. What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip: 1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, … [Read more...]
The Right Content for Your Email Marketing
November 26, 2008 By Leave a Comment
Email marketing may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma and that is writing the content which will appear in these emails. This is critical because these emails may be the first impression … [Read more...]
Making The Most Of Autoresponders
May 29, 2008 By Leave a Comment
If you’ve created a website and started adding your content to it, chances are you’ve also built some links and submitted some articles to the major search engines. After you have done all of the above, the next logical step, which many happen to overlook, is to take your business to the next level with an autoresponder. These tools are great to have, although many simply overlook them. Often times, someone will visit your website through a link or search engine. In many cases, a potential … [Read more...]
