There are many things that you can add to your eBook to add value for your clients. Here is a list to start your brain storming. Add check lists that are related Add website directory for related resources Add a related interview transcript Add coupons or gift certificates for related products and services Add a bonus article Add some visual interest pictures/graphs make sure it is relevant Add a book or product review Add a calendar of events … [Read more...]
What can eBooks really do for our practice?
May 2, 2008 By Leave a Comment
eBooks are one of those multifaceted products that can add enormous value for your clients. But they can also add to your practice, there are several different ways to leverage your ebooks to create more targeted emailing and direct mailing lists and to gain expert credibility in your target market. 1. Email List - People love to get free stuff, they visit your website and in exchange for their contact information they receive a gift. Make sure that they gift you have chosen really speaks to your … [Read more...]
The Only Three Ways to Grow a Business
February 23, 2008 By Leave a Comment
The Only Three Ways to Grow a Business Did you know that there are only three ways to grow a business? 1. Increase the number of customers. 2. Increase the average transaction value. 3. Increase the frequency of repurchase. Find a way to maximize each one, and your business will experience an astonishing rate of growth. Over the next few months we will concentrate on Marketing Tips to accomplish all three items. … [Read more...]
